Sonke Gender Justice

Video Type: Public Service Announcements

  • Safe Ride Campaign to get men involved in preventing sexual assault

    Safe Ride Campaign to get men involved in preventing sexual assault

    Sonke has partnered with the South African National Taxi Association Council (SANTACO) to encourage men to get actively involved in preventing every-day incidents of harassment and gender-based violence in taxis and at taxi ranks.

    According to Philip Taaibosch, president of SANTACO: “We transport about 15 million passengers each day and our responsibility as members of the taxi industry is to ensure that people get to their destinations safely. Every passenger needs to feel safe in our taxis. When I, as a taxi driver see a woman or child being abused by another, I must report it to the police”, Taaibosch added.

    The campaign, which launched in August this year will criss-cross the country to educate the taxi community about how they can help prevent and stop harassment of, and sexual violence against, women and children.

    Download a guide to supporting survivors of sexual violence here – including important contact numbers as well as practical advice on supporting a survivor of abuse physically and emotionally.

  • Gugulethu Men’s Wellness Centre PSA

    Gugulethu Men’s Wellness Centre PSA

    A Story-driven Participatory Video film made by Sonke Gender Justice community mobilisers and facilitators in 2015. This film was the outcome of a learning process to build skills on participatory video facilitated by Tamara Plush, University of Queensland’s Centre for Communication and Social Change, and Thea Shahrokh, Institute Development Studies with guidance given by Joanna Wheeler, Sustainable Livelihoods Foundation.

    We describe ‘Story-driven Participatory Video’ as a facilitated community engagement and mobilisation process that uses filmmaking as a catalyst for awareness-raising, personal and group development, confidence-building and strengthening voice. The main intention is that the storytelling and filmmaking process spurs dialogue that feeds into wider social and behaviour change efforts. In other words, the approach is not about teaching people how to make their own films; but rather a community engagement and mobilisation process that rests on four cornerstones: group development and relationship building; appropriate technology; personal and collective storytelling; and dialogue.

  • Tsima Project Public Service Announcements

    Tsima Project Public Service Announcements

    These are Public Service Announcements (PSAs) to promote the Tsima project. Tsima is a three-year community mobilisation intervention and research trial that Sonke is implementing in eight villages of the Bushbuckridge area in the Mpumalanga province. As the implementing agent, Sonke has partnered with the University of the Witwatersrand, the University of California – San Francisco, the University of North Carolina – Chapel Hill and Right to Care to complete the research component of the project. The main goal of the project is to mobilise communities to learn and understand that HIV treatment is also a form of HIV prevention. Scientific research has shown that in partners who are sero-discordant, that is, where one is HIV-positive and the other does not have HIV, it is very unlikely that the infected partner can transmit infection to the uninfected one. This is because if the infected partner is on antiretroviral treatment and adheres to it, the medicines can suppress the HI-virus to very low or undetectable levels, thus reducing or eliminating the risk of transmission.

    Tsima 1 – Dumi & Mobilisers

    Tsima 2 – Nurse Lazarus

    Tsima 3 – Induna Mayinga

    Tsima 4 – Temby & Arthur

    Tsima 5 – Compilation

  • Tsima Project PSA 1 – Dumi & Mobilisers

    Tsima Project PSA 1 – Dumi & Mobilisers

    This is the first in a series of five PSAs promoting the Tsima project, which is being implemented in the Bushbuckridge area in the province of Mpumalanga. The main goal of the project is to mobilise communities to learn and understand that HIV treatment is also a form of HIV prevention. Scientific research has shown that in partners who are sero-discordant, that is, where one is HIV-positive and the other does not have HIV, it is very unlikely that the infected partner can transmit infection to the uninfected one.

  • Tsima Project PSA 2 – Nurse Lazarus

    Tsima Project PSA 2 – Nurse Lazarus

    This is the second in a series of PSAs promoting the Tsima project, which is being implemented in the Bushbuckridge area in the province of Mpumalanga. The main goal of the project is to mobilise communities to learn and understand that HIV treatment is also a form of HIV prevention. Scientific research has shown that in partners who are sero-discordant, that is, where one is HIV-positive and the other does not have HIV, it is very unlikely that the infected partner can transmit infection to the uninfected one.

  • Tsima Project PSA 3 – Induna Mayinga

    Tsima Project PSA 3 – Induna Mayinga

    This is the third in a series of PSAs promoting the Tsima project, which is being implemented in the Bushbuckridge area in the province of Mpumalanga. The main goal of the project is to mobilise communities to learn and understand that HIV treatment is also a form of HIV prevention. Scientific research has shown that in partners who are sero-discordant, that is, where one is HIV-positive and the other does not have HIV, it is very unlikely that the infected partner can transmit infection to the uninfected one.

  • Tsima Project PSA 4 – Temby & Arthur

    Tsima Project PSA 4 – Temby & Arthur

    This is the fourth in a series of PSAs promoting the Tsima project, which is being implemented in the Bushbuckridge area in the province of Mpumalanga. The main goal of the project is to mobilise communities to learn and understand that HIV treatment is also a form of HIV prevention. Scientific research has shown that in partners who are sero-discordant, that is, where one is HIV-positive and the other does not have HIV, it is very unlikely that the infected partner can transmit infection to the uninfected one.

  • Tsima Project PSA 5 – Compilation of previous PSAs

    Tsima Project PSA 5 – Compilation of previous PSAs

    This is the last in a series of PSAs promoting the Tsima project, which is being implemented in the Bushbuckridge area in the province of Mpumalanga. The main goal of the project is to mobilise communities to learn and understand that HIV treatment is also a form of HIV prevention. Scientific research has shown that in partners who are sero-discordant, that is, where one is HIV-positive and the other does not have HIV, it is very unlikely that the infected partner can transmit infection to the uninfected one.

  • Say no to xenophobia

    Say no to xenophobia

    With this PSA, Sonke Gender Justice calls on all South Africans to embrace African unity and to rise up against xenophobia. Choose humanity, unity and freedom.

  • Medical male circumcision commercial

    Medical male circumcision commercial

    As partners in the Brothers for Life campaign, Sonke has joined numerous organisations in South Africa in promoting Medical Male Circumcision. Watch out for Sonke staff member Justice Khumalo in this latest Brothers for Life ad.

  • Brothers for Life – Zing PSA on MMC

    Brothers for Life – Zing PSA on MMC

    New MMC Campaign calls on South African men and boys to “ZING”.