Amukelani Chauke’s journey in Communications and Social Media began with his humble beginning as a volunteer at Sonke Gender Justice. Through his work in the Community Mobilization and Education Unit, he discovered his passion for empowering young people, communities and advocating for social change using media and communications.
Chauke has honed his skills in various industries, from corporate to marketing firms, where he produced award-winning campaigns for renowned brands. His expertise in leveraging media as a powerful tool for change has been instrumental in driving impactful initiatives and raising awareness on important social issues.
Currently, Amukelani leads communications initiatives and strategies for MenEngage Africa and the programmes that Sonke is implementing on the African continent. He uses Media and communications to amplify the voices of marginalized groups. Media plays vital role in supporting the programmatic work to advance gender equality by creating awareness on gender disparities and social issues that are plaguing the society such as gender-based violence and child marriage. Media also contributes to influencing positive gender norms and creates an environment that supports equitable, nonviolent and healthy relationships through storytelling.
Chauke also sits on the Global Youth Board for Generation Gender program that is implemented in 7 counties, namely South Africa, Uganda, Rwanda, Morocco, Indonesia and Lebanon, and Jordan. The Generation G(ender) partnership strives towards the creation of gender-just and violence-free societies with and for young men and women in their full diversity. He uses this space to continuously advocate for youth development and leadership while seeking to end gender-based violence.
“Youth Month is a reminder of the greatness that young people possess. We can lead, and we shall lead, Chauke says.
He says he would like to see a South Africa that is free from gender-based violence and inclusive leadership that prioritizes the needs of young people in all their diversity.
“South Africa is hungry for youth leadership. We need to invest in the development of youth to end social ills. I think young people are ready to lead and willing to take up spaces and influence in those spaces, they just need an opportunity” he adds.
Throughout his career, he has worked closely with young people. ‘’I have seen firsthand the passion, intelligence, and creativity that young people bring to the table. I believe that young people have a unique perspective and energy that is crucial for driving positive change in our society”.
This youth month, Chauke encourages the youth to respond positively when called on for opportunities. “Your voice is important in shaping the future of Africa. When the call for participation comes up, respond. Participate meaningfully in community initiatives in your respective countries. If we want to end gender-based violence and inequality, we need all the skills and ideas that young people have”, he concludes.
