About Generation Gender
Generation Gender is a global consortium of organisations working in seven (7) Countries namely, Morocco, Jordan, Lebanon, Rwanda, Uganda, South Africa, and the Netherlands in creating a gender just & violence-free society for and with young people in their full diversity. The Generation G South African Coalition comprises three partner organisations namely, Sonke Gender Justice, ACTIVATE! Change Drivers, and ActionAid South Africa who are responsible for advancing the aims of the Generation G Programme in South Africa through three distinct but interrelated pathways.
Introduction
The Integrated Development Plan (IDP) is South Africa’s foremost strategic policy framework that guides local government planning and development at Municipal district level. The IDP is therefore instrumental in addressing issues of gender equality, gender-based violence and meaningful and inclusive youth participation in local government processes to give youth agency and a voice in the change they wish to realise for their communities. The Generation G Program aims to address disparities and promote equal opportunities for all genders within communities. Pursuant to this goal, the South Africa Coalition proposes the use of short videos and animation to effectively communicate the objectives, and benefits of the IDP in addressing GBV, meaningful and inclusive youth participation and gender equality. This concept note outlines the rationale, objectives, target audience, content structure, production plan, and evaluation methods for this initiative.
Rationale
In an era where digital media consumption is at an all-time high, utilising short videos or animations can significantly enhance outreach and engagement with diverse audiences. Visual storytelling can simplify complex information related to the IDP and make it more accessible to community members who may not be familiar with technical jargon or lengthy documents. Moreover, these formats are particularly effective in conveying emotional narratives that resonate with viewers on a personal level, thereby fostering a deeper understanding of gender issues.
Objectives
The primary objectives of creating IDP animated videos are:
- To simplify complex information related to the IDP for better public comprehension.
- To engage a wider audience through visually appealing content.
- To promote transparency and inclusivity in local governance by informing citizens about development plans.
- To provide an educational resource that can be used in various community engagements
Scope of Work
The scope of work includes:
Content Development
Collaborating with stakeholders to gather relevant information about the IDP, including goals, strategies, timelines, and expected outcomes.
Scriptwriting
Developing a clear and concise script that conveys key messages effectively while maintaining viewer interest.
Animation Production
Creating high-quality animated videos that align with the script and incorporate engaging visuals, sound effects, and voiceovers.
Review Process
Implementing a review process involving stakeholders to ensure accuracy and relevance of content before final production.
Distribution Strategy
Developing a plan for distributing the videos across various platforms such as social media, local government websites, community events, and educational institutions.
Methodology
The methodology for developing the animated videos will include:
Research
Reviewing existing documentation related to the IDP to ensure all relevant information is included in the videos.
Storyboarding
Creating storyboards to visualise how each segment of the video will unfold before the actual animation begins.
Production Timeline
Establishing a timeline that outlines each phase of production from initial concept through final delivery.
Deliverables
The expected deliverables from this project include:
- A series of 5-8 animated videos ranging from 2–5 minutes each covering different aspects of the IDP.
- A comprehensive script for each video that outlines narration and visual elements.
- Storyboards illustrate key scenes in each video prior to production.
- Finalised animated videos delivered in multiple formats suitable for online sharing and presentations.
Timelines
The development process is expected to take approximately three weeks from initiation to final delivery.
Required Expertise
- A university degree preferably filmmaking, graphic design and animation or any relevant qualifications.
- A strong work profile on similar work with traceable references and samples
- Expert knowledge and extensive experience in regional and international advocacy on gender equality and gender justice work
- Proficient English language skills
- Good research, analytical and presentation skills.
- Exceptional written and oral communication skills, with strong demonstrated ability to convey complex ideas in a clear, direct, and lively style.
Application Process
We invite applications from experienced filmmakers or production companies with a proven track record in producing impactful documentary content. Interested applicants should submit:
- A proposal outlining their vision for the docu-series.
- Resume not more than 3 pages
- Previous work samples relevant to social issues or documentary filmmaking.
- A detailed budget estimate for production costs.
Should you wish to submit an EOI, please send a detailed proposal, remuneration rate, and CV no later than 30 September 2024 to hiring@genderjustice.org.za
Consultancy fee and payment
The consultancy is for a period of three weeks and proposals are expected to highlight their daily rate. Where applicable, Sonke Gender Justice will enter negotiations regarding suggested fees to align with available budget lines. Payment will be in South African rands (ZAR) as follows.
- 50% on submission of first draft
- 50% on submission of a final materials
