Call for consultant to develop Advocacy and Communications Strategy for Generation G SA programme


The Generation G partnership strives towards the creation of gender-just and violence-free societies with and for young people in their full diversity. By gender justice, we mean a fair, equitable world for all individuals regardless of their gender. We aim to contribute to this change in Indonesia, Jordan, Lebanon, Morocco, Rwanda, South Africa and Uganda with regional and global-level support for these in-country changes. The Generation G partnership is a collaboration of partners in the seven countries with a global consortium consisting of Rutgers (lead), ABAAD, Promundo and Sonke Gender Justice.

The Generation G partnership raises public support, advocates for improved policies and laws, and strengthens civil society, focusing specifically on gender-based violence, the unequal division of care and women’s lack of access to civic space, as a way to contribute to gender justice. As such, the Generation G partnership directly contributes to SDG5, SDG16, and the Ministry’s policy on women’s rights and gender equality. The partnership addresses three key interrelated challenges: gender-based violence, the unequal division of care and women’s lack of access to civic space.

As youth (15-32) are our key actors and key impact group, they are actively included in decision-making processes, as well as the design and implementation of key strategies. Youth are at the heart of this partnership, as catalysts for systemic change and key target group. We make a special effort to amplify voices of youth, particularly those who are often excluded because of their age, gender, gender identity/expression, sexual orientation, ethnicity, or socioeconomic status.

About the South African Coalition

Generation G South is implemented by 3 organisations in South Africa and in 6 sites across 3 provinces of South Africa. The Coalition is comprised of Sonke, as lead organisation, Activate and ActionAid SA.

Terms of Reference

Develop joint Advocacy and Communications Strategy to support the Theory of Change of the Generation G SA project in line with Theory of Change and Strategic Objectives of Generation G global program.


  • Data collection: Analyse country proposal and other information to understand the strategic goals of South African coalition.
  • Workshop: Convene workshop with Generation G SA Coalition organisations in support of main activity
  • Draft Report: Present draft strategy to Generation G SA Coalition for review and final input
  • Final Report: Present final strategy to Generation G SA Coalition

Submission and evaluation of proposals

The closing date for receipt of proposals is 6 May 2022.

Please submit your applications by email to with the subject line Generation G South Africa Advocacy and Consultancy. The application must include the following:

  • A tentative timeline with key milestones and financial proposal
  • CV/ profile
  • References of previous similar work done


South Africa

Closing Date

6 May 2022

Start Date

16 May 2022