Talking Man-to-Man

Brothers for Life (B4L) is a multi-faceted campaign targeting men over the age of 30 years and younger men to impact on speci c areas of knowledge and practices in HIV prevention. With the largest community mobilisation component of any initiative yet undertaken by the USAID/JHU HIV Communication Programme in South Africa, Brothers for Life aspires to be a social movement rather than a “mere” campaign.

B4L was launched in August 2009 and was still active in October 2012 when this document was written. JHHESA developed and managed B4L as part of the United States Agency for International Development (USAID) and Johns Hopkins University Center for Communication Programs (JHU-CCP) HIV Communication Programme in South Africa.