MMOHO Campaign PSA

This is a PSA for the Mmoho campaign, a nationwide advocacy campaign seeking to reduce the occurrence of unplanned teenage pregnancies in South Africa. Mmoho is a Sesotho word that means together. Mmoho works to change the conversation about teenage pregnancy from a ‘shaming and blaming’ discourse that primarily blames young women themselves for unplanned teen pregnancies, and instead employs a positive, rights-based approach to advocate for increased access to contraception for young women and men. The campaign is a clarion call for us all – teenagers, parents, teachers, community members, policymakers, health care workers – to be active participants in the prevention of unplanned pregnancies.